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The time is now to counter the troubling proliferation of socially irresponsible video online, and that starts with each of us.
That’s why I’ve put together what I believe is the first-ever, “Pledge for Online Video Responsibility,” which I hope can help both online video professionals and enthusiasts be more mindful and considerate of others. 
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There are a lot of great benefits a business can get from posting their video to YouTube, including sharing options, statistics, and access to the audience at the largest video site in the world.
But YouTube doesn’t work for everyone, particularly businesses that are concerned about maintaining consistent branding and complete control. A new service, called vidmeup, is generating buzz by offering a tantalizing alternative to YouTube: a free videosite.
vidmeup is a great solution for all kinds of businesses, with early customers coming from fields like web development, video production, and marketing. If you have any kind of video portfolio you’d like to share with the world–while still maintaining your branding–this could be worth checking out.
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Yokto is a newly launched video platform which offers an embeddable player that intelligently switches between a Flash-based interface or HTML5, depending on the device being used to view the content.
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What you can do with FFMBC:
* Import your files in Final Cut Pro or AVID Media Composer by: - Creating XDCAM HD422 files in .mov or .mxf - Creating XDCAM IMX/D-10 files in .mov or .mxf - Creating AVID DNxHD files in .mov * Transcode your MPEG-2 4:2:2 Tranport Stream files containing S302M audio. * Transcode your AVCHD files correctly. * Merge and split your audio tracks. * Create Quicktime files containing timecode tracks. * Create audio files (mp3 and m4a) with cover art. * Keep covert art when converting your audio files. * Faststart MP4 for streaming (replace header in front) automatically.
FFmbc-0.7 BETA is synced on FFmpeg git 7cbb856efe6ccab7485bb96ad3887472a6519ffa
Sample use cases cmdline here : http://bit.ly/pq0VqJ Via Nicolas Weil
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If you’re like many website managers, you’ve been dealt a hefty blow by Google recently, with its various algorithm updates that have taken place over the past few months.
The purpose of Google’s updates, known as “Panda” or “Farmer,” was to separate quality content from content farms, scraper sites and other types of low-quality websites. Google estimates that the changes impact nearly 12% of all searches.
While these updates were made to help users find high-quality information, they had unfortunate side effects for many credible websites. A poll by Search Engine Roundtable found that after the first update, 40% of respondents were seeing less Google traffic. Visits continued to fall off as subsequent updates continued.
If you’ve been investing in SEO initiatives, these modifications to Google could be a tremendous setback. Fortunately, there is a fast, powerful way to boost organic search traffic—as quickly as this week. The answer is in video.
's comment August 12, 2011 9:26 AM
This looks great!
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Just when you thought the market for online video distribution was being shaken out, there seems to be a renaissance in the number of video platforms that have emerged offering low-cost, easy-to-use video publishing.
Framesocket is just the latest in a series of platforms that have emerged with affordable pricing plans and easily customizable user interfaces.
But while most have been focused on capturing small and medium-sized businesses that don’t have a ton of video expertise, Framesocket is hoping to get interest from third-party developers.
Framesocket is designed to make it easy for publishers to create video sites and reach a number of devices. The platform allows publishers to build branded video players and archive pages, and has a flexible encoding engine that creates video files which can be viewed across a wide range of devices including as the iPhone, iPad and Android mobile phones and tablets.
It costs just $25 a month for 5GB of storage and delivery, with additional storage and video delivery available in increments of $0.50 per GB storage and $0.25 per GB transferred.
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Searchmetrics has released a new study showing how universal search can help marketers in search visibility. This certainly isn’t a groundbreaking concept. We’ve discussed this plenty in the past, but the firm shares universal search data, which it has used to try and identify which sites are dominating the top 10 positions of video, news, shopping, images, and map results.
The study is based on the analysis of th top 100 search engine results displayed by Google for a database of about 28 million search terms over a four-month period, Searchmetrics says. The timeframe was February to May.
Video results appeared in over 60% of all searches where universal search results are included in the top 100 listings. Images (coming in second behind videos) appeared in 30%, followed by shopping results at about 20% and news at around 10%. Judging from the following graph, it looks like Books were ahead of news, before dropping off in April.
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From
gigaom
Creators that want to build interactive video applications have largely been constrained by the lack of easy-to-use tools for doing so.
Today those publishers can either use rudimentary tools like YouTube annotations to extend an element of choice to video applications, or they can turn to expensive, custom web design firms to build that interactivity into their videos. Now one startup is looking to provide an alternative: Boulder, Colo.–based Flixmaster offers a platform for publishers like transmedia creators and interactive advertisers that provides most of the functionality that they desire, without requiring them to shell out tens or hundreds of thousands of dollars to build custom experiences.
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From
gigaom
Vimeo is mostly known as a place for semi-professional video producers to host their online video files, but the site is now looking to extend its infrastructure for commercial use by small and medium-sized businesses at a fraction of the cost of other video hosting solutions.
With a new Vimeo Pro product priced at $199 a year, the IAC-owned site is hoping to undercut the competition and add a whole new revenue stream to its business. Over the years, Vimeo has primarily been viewed as an alternative to YouTube. With a flashy video player and fewer restrictions on uploads file sizes, many users turned to Vimeo in part because it had a higher-quality look-and-feel to it, as well as a generally more artistic community contributing to the site. But in the last year or so, YouTube has narrowed that gap by improving the video quality of its player, putting fewer restrictions on upload file sizes and working to build a robust producer ecosystem.
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From
gigaom
Long before TV Everywhere became a reality in the United States, U.K. satellite TV provider BSkyB was allowing viewers to stream live TV to their PCs and Xbox 360 game consoles. Could it provide a model for streaming video services here in the U.S.?
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Intellectual Property Law Attorney Marcelo Halpern gives us a “legal video education” on why most online video professionals and enthusiasts today have big misconceptions about what they are and aren’t allowed to use with what they find or put out on the Internet, and the real damage it’s causing businesses.
I caught up with Marcelo after his presentation with the Practice Law Institute (PLI)’s live seminar in Chicago, Understanding Copyright Law in the Data Era (and also available now in course handbook format including presentations.) Marcello presented on “Fair Use and Permissions,” which he’s been generous to include for us his full presentation below. I talked with Marcelo about what are the latest issues involving copyright law and fair use that online video creators, marketers, and net video professionals in general should be paying much more attention to – without risking unnecessary takedowns, lawsuits, fines, and the loss of their professional reputation and business.
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From
gigaom
MPEG LA could be one step closer to forming a patent pool to use against Google’s WebM open-source video format.
The H.264 licensing group revealed in an email interview with Streaming Media that it has identified 12 companies with patents that it claims are essential to the WebM standard, which could be used in a legal battle designed to thwart adoption of the competing video format. WebM is based on the VP8 codec that Google acquired as part of its purchase of On2 Technologies in early 2010. Google released WebM with a royalty-free, open-source license a few months later, and since then it has been busy building support for the format by layering it into various Google products.
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LifeSize, a division of Logitech (NASDAQ: LOGI) (SIX: LOGN), announced LifeSize® Passport Connect™, an HD video conferencing system for cloud-based platforms.
LifeSize Passport Connect is the first product that leverages both Logitech and LifeSize technology. Combining features and capabilities from LifeSize® Passport™, LifeSize Passport Connect includes a Logitech HD camera and delivers a video and audio experience that’s open and interoperable.
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Cloud-encoding vendor Encoding.com is betting big that its universal URL service Vid.ly isn’t just a convenient way for users to share video files across various devices but that it could provide enough value to video publishers that they’d be willing to pay for it.
With more than six months of usage under its belt, Vid.ly is now ready for professional users, with a suite of new features and a pricing model designed to provide a turnkey solution for video delivery on any device.
Vid.ly works by allowing publishers to upload a single source file, which is then transcoded into 25 different video renditions and given a unique shortened Vid.ly URL.
When a viewer tries to access the video, the correct file is served up based on the device being used and the network bandwidth available.
The cloud transcoding platform, which was first announced back in January, has been extremely popular so far, creating tens of thousands of Vid.ly URLs and serving up millions of videos to web and mobile browsers.
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Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we’ve looked at how social video differs from traditional video advertising campaigns.
Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks.
Now that we’ve set forth a definition of what social video campaigns are all about, it’s time to take a look at some case studies and examples where brands have made the most of the social and sharing opportunities online video can afford.
After all, you can’t get where you want to go with social video marketing unless you take a look at those who have gone before you.
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Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers—amateurs and professionals alike—are choosing to go multilingual.
And it certainly makes sense.
A recent Eurobarometer survey found that 9 out of 10 EU Internet users preferred to use their native language to read or watch content on the Internet.
If you’ve dabbled with online video already, you’ll probably know how important it is to optimize your videos so people can find them. After all, people will find you through ‘traditional’ search engines like Google or Bing too.
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As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money is well spent. That was the conclusion of the Beet.TV Leadership Webcast which originated...
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Easy-to-use video conversion tool for novice video publishers on the Mac.
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Today’s consumers want TV content not just in the web browser, but on smartphones, tablets, gaming consoles — you name it.
However, for “TV Everywhere” (TVE) to succeed, the industry cannot simply offer content on a multitude of devices — it must also ace the viewer’s search and discovery experience. Enter, metadata.
Metadata is the in-depth descriptive information about programming that includes title, storyline, cast, genre, release date, images and more.
It drives TVE forward by powering search, discovery and content personalization, and creates the potential for new revenue streams through enhanced product placements and targeted advertising.
Similar to how the remote control once empowered viewers to browse through channels, multi-device TV viewing requires detailed metadata that allows consumers to effortlessly discover the content they want to watch across multiple platforms.
's comment August 20, 2011 8:47 AM
Agreed on the search and discovery, but current metadata techniques are limited as true search accuracy will be dependent on how you describe your content and as we all know not everyone will use the same search term to find the requested content. A bigger disadvantage is generally you cant search " within" the video as the search term or meta data is usually not time coded. To provide accurate video search ie find the exact frame of either the spoken word or tagged scene you need the Doovle approach which can read subtitles or allow you to create them automatically creating the meta data which is all time coded or you can insert them directly into your video at any given time point. Very happy to show anyone if interested contact me for password , meanwhile go to www.movonomy.com which is a 1500 movie data base, we think its the fastest video search engine going.
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Yahoo just announced the first beta version of its new Yahoo WebPlayer, an HTML/JavaScript video and audio player, which supports YouTube, Yahoo Video, MP3, and WMA formats. Publishers, bloggers and developers can add it to their site with a single line of code, and when the page loads, the player scans the page contents and adds play buttons next to playable items.
The company is touting it is an easy way to add video and audio to web pages, taking the complexity out of embedding various media players, supporting different formats, etc.
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Looking to turn yourself (or your show) into a YouTube star but don’t know where to begin?
YouTube’s looking to help — the video portal has launched a comprehensive guide outlining how content producers should be approaching the platform and which features they can take advantage of. The 70 page guide has a fitting title: The Creator Playbook. The new document was discussed today at the VidCon conference in Los Angeles, and is part of YouTube’s broader goal to help creators produce high quality content (YouTube’s recent acquisition Next New Networks is the driving force behind this mission).
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In my continued discussion with Dancing with Digital Natives co-editor Michelle Manafy, we talk about the divide between digital natives and older generations with social media and online video, why digital natives sometimes behave very badly with online video, and some ways parents can get more involved.
If you haven’t already done so, read Part 1 of my Interview with Michelle Manafy for a good overview of digital natives (and check out her book, Dancing with Digital Natives). You’ll learn how many experts in business and academia are already transforming how we work, shop, play, and learn – more so than any previous generation.
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From
gigaom
Google+ Hangouts users can now watch live streams from YouTube together, and YouTube wants to improve this integration in the near future by featuring live streams both within Hangouts and on it's own website.
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Effective video marketing campaigns must be analyzed by a series of metrics to determine whether the campaign was successful, or if it needs adjustment.
Google’s acquisition of YouTube brought in an advanced series of analytical tools called YouTube Insight. Most metrics required to determine the success of a campaign are included with Insight. Not only are these tools helpful for improving video campaigns, but they also make client reporting very simple with the program’s copy-and-paste-friendly features. The intelligence gained from these metrics can be used to influence future video production.
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I interviewed video production expert Izzy Hyman for his recommendation on a basic shotgun mic to your webcam video recordings, making them sound much better without getting in the way of your video shoot.
If you’re someone who likes to self-publish video to the Web quickly, webcams have made it possible for simple and fast video recording that everyone can do, and that looks pretty decent. But the big problem with webcam video is…
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