Today’s consumers want TV content not just in the web browser, but on smartphones, tablets, gaming consoles — you name it.
However, for “TV Everywhere” (TVE) to succeed, the industry cannot simply offer content on a multitude of devices — it must also ace the viewer’s search and discovery experience. Enter, metadata.
Metadata is the in-depth descriptive information about programming that includes title, storyline, cast, genre, release date, images and more.
It drives TVE forward by powering search, discovery and content personalization, and creates the potential for new revenue streams through enhanced product placements and targeted advertising.
Similar to how the remote control once empowered viewers to browse through channels, multi-device TV viewing requires detailed metadata that allows consumers to effortlessly discover the content they want to watch across multiple platforms.
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