Cloud-encoding vendor Encoding.com is betting big that its universal URL service Vid.ly isn’t just a convenient way for users to share video files across various devices but that it could provide enough value to video publishers that they’d be willing to pay for it.
With more than six months of usage under its belt, Vid.ly is now ready for professional users, with a suite of new features and a pricing model designed to provide a turnkey solution for video delivery on any device.
Vid.ly works by allowing publishers to upload a single source file, which is then transcoded into 25 different video renditions and given a unique shortened Vid.ly URL.
When a viewer tries to access the video, the correct file is served up based on the device being used and the network bandwidth available.
The cloud transcoding platform, which was first announced back in January, has been extremely popular so far, creating tens of thousands of Vid.ly URLs and serving up millions of videos to web and mobile browsers.
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