Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we’ve looked at how social video differs from traditional video advertising campaigns.
Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks.
Now that we’ve set forth a definition of what social video campaigns are all about, it’s time to take a look at some case studies and examples where brands have made the most of the social and sharing opportunities online video can afford.
After all, you can’t get where you want to go with social video marketing unless you take a look at those who have gone before you.
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