Searchmetrics has released a new study showing how universal search can help marketers in search visibility. This certainly isn’t a groundbreaking concept. We’ve discussed this plenty in the past, but the firm shares universal search data, which it has used to try and identify which sites are dominating the top 10 positions of video, news, shopping, images, and map results.
The study is based on the analysis of th top 100 search engine results displayed by Google for a database of about 28 million search terms over a four-month period, Searchmetrics says. The timeframe was February to May.
Video results appeared in over 60% of all searches where universal search results are included in the top 100 listings. Images (coming in second behind videos) appeared in 30%, followed by shopping results at about 20% and news at around 10%. Judging from the following graph, it looks like Books were ahead of news, before dropping off in April.
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