MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works with the rights-holder to earn income from the material in the form of advertising. After great success in the U.K., My Video Rights is bringing their business model to the U.S. market.
Unauthorized usage of copyrighted video is rampant online. Every day there are videos released and enjoyed containing a preexisting work in one form or another. Typical examples include mash-ups, overdubs, supercuts, and parodies.