From the article intro: "Annotations are an often overlooked aspect of YouTube videos.
They can lead the viewer to a number of actions, whether it's directing them towards other videos you've created or brings attention to a call-to-action such as liking, favoriting, subscribing, or commenting.
However the annotations are used, these messages that pop up in the video are a good way of directing traffic and keeping viewers informed, and good ones can create active responses that lead the YouTube algorithm to take a look at your video and say, "Hmm...lots of activity here, I kind of like that."
read more: http://www.reelseo.com/using-youtube-annotations/
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