The way the search engine knows how to put the aspects together and find the most relevant results is through titles, tags, and descriptions.
For YouTube users, the proper application of metadata in video SEO efforts–descriptive words attached to a video that aid in search–is an absolute must to get noticed.
Here is the Playbook’s overview:
Source: The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook http://www.reelseo.com/metadata-in-video-seo/
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