YouTube might try to wow you with the latest statistics, by bragging that “48 hours of video are uploaded every minute!”
However, as a business owner or marketer, that statistic can be discouraging. How will your videos ever stand out from the rest?
Will anyone care enough not only to watch you on video, but to take action as well?
If you are creating online videos with the goal of attracting more prospective customers or clients, your focus needs to be on conversion. Each and every video clip that you play on your website or upload to YouTube must have certain key factors that will help increase your conversion rate.
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