Your first video hits YouTube and you get lucky, and you get quite the audience. This is fantastic. People are coming to realize what you thought all along: that you are talented and have a perspective that is unique and entertaining.
You get tons of people to subscribe to your channel. They can’t wait to see what you make next. The only problem is, you don’t have a new video planned. Or if you do, it’s going to take weeks before you get it uploaded.
Or, you make a video on Thursday one week and then Tuesday the next week, and then Sunday, and no one knows when to visit your channel, or you aren’t maximizing the potential views you could have had by releasing the video at the right time.
Welcome to YouTube’s Creator Playbook, which stresses the importance of a regular schedule and frequent uploads:
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