IntercastNetwork is a rich-media interactive platform that allows brands to connect to audiences using a combination of live-streaming video, real-time polling, live chat, Q&A, payment processing and more.
The resulting platform works well for live broadcasters, who can track audience engagement levels and feedback during in real-time, and adjust their message accordingly.
With the platform, publishers can push live video to viewers in a number of ways using the technology, including on Facebook tabs, microsites, mobile, or to homepages, through banners or expandables, for example.
Alongside the main video window, real-time polling, chat, and other applications run to further engage the audience. With all these technologies combined, the broadcaster has something closer to a “real” conversation with viewers. They’re talking “with” their viewers, not “at” them......
Via Giuseppe Mauriello
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