Did the crowdsourced concert films by Radiohead and the Beastie Boys ever inspire you to produce something similarly community-driven and creative? Because they definitely had that effect on marketing author and speaker David Meerman Scott.
In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas. His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. This video, as David points out, “pulls everything together and gives you a sense of what it was like to be in the audience experiencing the talk in real-time.”
In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas. His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. This video, as David points out, “pulls everything together and gives you a sense of what it was like to be in the audience experiencing the talk in real-time.”
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