Video curation startup ShortForm is unveiling a new feature that will let its users broadcast their video channels on their own personal blogs and other websites.
Using the new ShortForm widget, publishers can embed their own video player and curated channel lineups, opening the service and potential viewership beyond the ShortForm.com site.
ShortForm enables users to create their own channels of online video content, pulling from sources like YouTube and running videos side-by-side.
The goal is to tap its video jockeys, or VJs, to assemble relevant groups of videos, which ShortForm eventually expects to place interstitial ads between. Once that happens, the startup hopes to share its ad revenue with the VJs who create those channels.
Using the new ShortForm widget, publishers can embed their own video player and curated channel lineups, opening the service and potential viewership beyond the ShortForm.com site.
ShortForm enables users to create their own channels of online video content, pulling from sources like YouTube and running videos side-by-side.
The goal is to tap its video jockeys, or VJs, to assemble relevant groups of videos, which ShortForm eventually expects to place interstitial ads between. Once that happens, the startup hopes to share its ad revenue with the VJs who create those channels.
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