I caught up Haot at NewTeeVee Live 2010 where Livestream announced its new Livestream For Facebook application that allows anyone with Facebook pages to launch a live broadcast within Facebook.
Livestream launched this service based on the demand they were seeing from the market and developed an easy way to integrate live streaming into Facebook. Livestream and its competitors had previously provided this service for a fee, but Livestream decided to launch it in a DIY way so that anyone could launch a Livestream channel and embed it in their Facebook page.
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