Robin Good: The use of cinematographic techniques can likely bring lots of new opportunities, and space for understanding, discovering and appreciating objects even when they are not physically present.
From the original blog post: "The studio is continually interested in the beautiful and inventive stuff that can happen when you poke and prod around the edges of technology and culture.
...
Early last year we were experimenting with product photography for a retail client pitch.
We wondered how we could we use cinematic techniques to explore product imagery.
What would happen if instead of a single product image or a linear video, we could flick and drag our way through time and the optical qualities of lenses?
What if we had control of the depth of field, focus, lighting, exposure, frame-rate or camera position through tap and swipe?"
Check out also this tap to focus photo: http://www.lytro.com/living-pictures/289
Fascinating. 8/10
Full article: http://berglondon.com/blog/2012/03/08/swiping-cinema-touching-glass/
Your new post is loading...
