Comunicación, Mercadotecnia, Publicidad y Medios...
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Comunicación, Mercadotecnia, Publicidad y Medios...
Para mi la comunicación comercial es el arte y la ciencia de la creación de intercambios mutuamente satisfactorios. Comunicación, Mercadotecnia, Publicidad y Medios...estrategias de marketing & advertising, innovación y pensamiento creativo, catalizadores de la excelencia y la mejora contínua. Contenidos creativos de Fotografía, Cine, Video, Televisión, Redes Sociales, e Internet
Curated by SIGNAL GROUP
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Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad

Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers?
SIGNAL GROUP's insight:

Coca Cola toma a cinéfilos desprevenidos y los inserta en escenas de sexo para un anuncio de cine en tiempo real 

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How To Create A Viral Video Trailer for a New Book

How To Create A Viral Video Trailer for a New Book | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
How do you create a viral video? I am asked this quite a lot. I've been asked by authors, TV producers, and first-time Kickstarter entrepreneurs. In my experience, the answers are the same for all ...

Via Robin Good
SIGNAL GROUP's insight:

Excelente Tutorial sobre como hacer Viral tu Video #Viral #Content #VIdeo

Robin Good's curator insight, April 11, 2013 2:37 PM



Excellent in-depth reporting by Tim Ferris on how to create an effective viral video book trailer.


Tim takes as deconstructing case his own The 4-Hour Chef (4HC) book trailer, which is now the most-viewed non-fiction book trailer of all time. Roughly 1.5 million views and counting.


Lots of images, resources, links, video clips and examples of what it took Tim to produce his book video trailer.


P.S.: Check out also this complementary post Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book), which goes into equipment, planning, and (tons of) other useful stuff.



Informative. Resourceful. Detailed. 9/10


Full report: http://www.fourhourworkweek.com/blog/2013/04/10/how-to-create-a-viral-book-trailer-or-get-1000000-views-for-almost-anything/




malek's curator insight, April 11, 2013 7:07 PM

The holy grail