Too much of the internal communications we see feel like overwrought ad campaigns, designed to ‘sell’ an idea to employees instead of truly engaging them in it.
But selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment. Rather than advertising to employees, companies should practice more of the authentic and highly human craft of storytelling with them."
Read the full article to find out more about these three guidelines on how best to communicate with employees in a storytelling way:
- Turn down the hype
- Give voice to the people on the front line, not just those in the corner offices
- Have the faith to be unscripted, especially with videos
Organizations need to stop pushing information onto employees, instead they should be pulling them into the ideas.0
"This approach requires more faith, trust and relinquishment of control, but it results in internal communications infused with greater humanity, which in turn generates greater understanding, conviction and a profound sense of belonging among employees."