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There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience.
Via ABroaderView
Your brand needs to be on Google +, whether your customers are there or not! Google loves Google! Therefore, Google loves businesses that use Google +. Check out this infograph!