Robin Good: Not everyone likes YouTube new interface facelift, but what counts, is how effective your YouTube presence is in helping you reach your audience and in be found, linked and discovered by new potential fans.
Casey Zeman at SocialMediaExaminer has some good, illustrated advice, to share.
Here my key takeaways:
"#1: Add Your Custom URLs in the Newly Placed Description Area
#2: Add Overlays to ALL of Your Videos
(Previous YouTube guidelines required you to promote your videos in order to take advantage of YouTube’s self-branded overlays. However, YouTube has changed that requirement. You don’t need to have a running and approved promotion for a specific video to take advantage of overlays.
Now you can simply create the promoted video, pause the campaign and still have the power of the branded overlay.)
#3: Prevent Other Ads from Showing on Your Video"
But there is more.