Online Video Publishing

Excellent in-depth reporting by Tim Ferris on how to create an effective viral video book trailer.

Tim takes as deconstructing case his own The 4-Hour Chef (4HC) book trailer, which is now the most-viewed non-fiction book trailer of all time. Roughly 1.5 million views and counting.

Lots of images, resources, links, video clips and examples of what it took Tim to produce his book video trailer.

P.S.: Check out also this complementary post Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book), which goes into equipment, planning, and (tons of) other useful stuff.

Informative. Resourceful. Detailed. 9/10

Full report: http://www.fourhourworkweek.com/blog/2013/04/10/how-to-create-a-viral-book-trailer-or-get-1000000-views-for-almost-anything/