Online Video Publishing
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Online Video Publishing
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How To Give a Film-Look Appearance To Your Video Footage

How To Give a Film-Look Appearance To Your Video Footage | Online Video Publishing |

"One of the most common goals for filmmakers and DP's today is achieving a film look when shooting on video. I'm often asked "which digital camera..."

Robin Good's insight:

If you are a videomaker looking for a less TV-like and more "cinematic" look of your clips, here some good basic advice on what you need to do from Noam Kroll.

Informative. Detailed. Useful. 8/10

Full guide: 

John Aldred's curator insight, November 10, 2013 11:48 AM

Some good tips on here for video shooters.

Julio Vizcarra's curator insight, February 3, 2014 10:27 AM

Cámara, Lentes, iluminación, color, postproducción...

content marketing's curator insight, March 22, 2023 5:35 PM

Rescooped by Robin Good from Marketing Strategy and Business!

Key Ingredients To Create An Effective Explainer Video

Key Ingredients To Create An Effective Explainer Video | Online Video Publishing |

Via Giuseppe Mauriello
Robin Good's insight:

If you are about to create a video tutorial, or a clip that needs to illustrate "what something is" or how it works, here is a small guide with nine recommendations that you may want to take into serious consideration before shooting.

Here three of those nine suggestions:

1) The Shorter the Better:
According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realize you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step.
The typical rule of thumb in the industry is 150 words per minute.

2) KISS (Keep it Simple Silly):
Good explainer videos focus on 4 simple things:
- The problem – Address the pain your customers are having (0:00-0:20)
- The solution – Introduce your product or service as the answer (0:20-0:25)
- How it works – Briefly describe how it works or how to get started (0:25-0:50)
- A call to action – Tell people what to do next (0:50-0:60)

3) Benefits, not Features:
It’s the benefits that really matter to customers.
Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better.

There are six more to check out in this good original article by Andrew Follett.

Good advice. 8/10

Full original article here:



Dotty Scott's curator insight, February 5, 2013 1:06 PM

I agree with the audio - it is essential to have great audio.  For me though the script is too much of a process that I skip (I am sure people know however).

Yinc Videos's curator insight, April 26, 2013 11:16 PM

Have to say I really like this video



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Yinc Videos's comment, April 26, 2013 11:17 PM
This is one of the better videos