Online Video Publishing

If you are about to create a video tutorial, or a clip that needs to illustrate "what something is" or how it works, here is a small guide with nine recommendations that you may want to take into serious consideration before shooting.

Here three of those nine suggestions:

1) The Shorter the Better:
According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realize you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step.
The typical rule of thumb in the industry is 150 words per minute.

2) KISS (Keep it Simple Silly):
Good explainer videos focus on 4 simple things:
- The problem – Address the pain your customers are having (0:00-0:20)
- The solution – Introduce your product or service as the answer (0:20-0:25)
- How it works – Briefly describe how it works or how to get started (0:25-0:50)
- A call to action – Tell people what to do next (0:50-0:60)

3) Benefits, not Features:
It’s the benefits that really matter to customers.
Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better.

There are six more to check out in this good original article by Andrew Follett.

Good advice. 8/10

Full original article here:

http://blog.kissmetrics.com/creating-a-explainer-video/